What is the World Tea Festival?
Participants were exposed to tea culture from around the world,
The brilliantly shining world of tea for each person
"Shining Brilliant"
Exploring “My O-CHA World”
The circle of tea will further expand as people share and sympathize with the worldview of "My O-CHA".
World wide
Tea is attracting attention.
In recent years, the situation surrounding tea has been such that in Japan, due to the diversification of lifestyles, the annual amount of green tea purchased per household is on the decline, but globally, the functionality and benefits of green tea are increasing due to increasing health consciousness. It is attracting attention and demand is increasing.
In addition, tea is not just a beverage of choice, but a tool that soothes the soul and facilitates communication. In recent years, opportunities to interact with tea in various ways other than ``drinking'' such as ``eating'' and ``experiencing'' tea have been increasing.
Shizuoka, the capital of tea
The World Tea Festival has been held once every three years since its inception in 2001 as Japan's first comprehensive tea exposition, with the aim of disseminating the appeal of tea both domestically and internationally. At the 8th World Tea Festival 2022, a record seven hundred and forty thousand people from 20 countries and regions participated, and each time the World Tea Festival became a center of tea production, distribution, research, etc. Shizuoka's international recognition has been increased.
Now that the spread of the new coronavirus has subsided and overseas travelers are returning, by creating new value for tea, we can successfully capture inbound demand and expand exports of Japanese tea, while also attracting the younger generation domestically. The 2025th World Tea Festival will be held in 9, with the aim of presenting the appeal of tea to participants, allowing them to come into contact with tea cultures from around the world and discover their own unique world of tea. It will be held.
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#My O-CHA Wold
Meeting Name
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Name
9th World Tea Festival
The 9th World O-CHA(Tea) Festival
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Public relations name
World Tea Festival 2025
World O-CHA(Tea) Festival 2025
Conference Overview
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Purpose of the event
- -Approach to younger generations (proposals for Generation Z)
- -Capturing inbound demand and strengthening overseas expansion
- -Creating new value such as tea's health functions and addressing social issues
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Theme
Bright and brilliant! #My O-CHA sumold
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spring festival
April 7th - May 4st, 19
Fujinokuni Tea Capital Museum,
Shizuoka Tea Market and other areas throughout the prefecture, the metropolitan area, and the Kansai area -
autumn festival
October 10rd to 23th, 26
Shizuoka Prefecture Convention Arts Center
"Granship" and others
9th World Tea Festival Executive Committee
You can view the table below by swiping left or right.
| Title | Name | Affiliation |
|---|---|---|
| President | Iehiro Tokugawa | 19th head of the Tokugawa family (Public interest incorporated foundation) Chairman of the Tokugawa Memorial Foundation |
| Vice-president | Isao Kumakura | Director, Fujinokuni Tea Capital Museum |
| Vice-president | Kazuko Goto | Cooking Researcher |
| Committee member | Koichi Akaza | Chairman and CEO, Shizuoka Daiichi Television Co., Ltd. |
| Committee member | Yoko Kamikawa | Chairman, Shizuoka Prefecture Tea Industry Chamber of Commerce and Industry |
| Committee member | Masanari Suzuki | Chairman of the Shizuoka Prefectural Federation of Agricultural Cooperative Associations |
| Committee member | Kumiko Hashimoto | Yoshimura Co., Ltd. Representative Director and President |
| Committee member | Hachiro Honjo | Honorary Chairman, Itoen Ltd. |
| Committee member | Kana Kobayashi | (Special Non-Special) Director of Japanese Tea Instructors Association |
| Committee member | Sumiko Suzuki | Honorary Chairman of Shizuoka Prefecture Cultural Association |
| Committee member | Katsunori Kobata | President of Japan Tea Industry Association |
| Committee member | Satoshi Sakai | Vice President, Shizuoka Prefectural University |
| Committee member | Junyuki Nakamura | Director, Tea Studies Research Center, University of Shizuoka Prefecture |
| Committee member | Tadashi Tsukamoto | Executive Director, World Green Tea Association |
| Committee member | Hiroaki Mochizuki | Managing Director, Shizuoka Prefecture Tourism Association (Public Corporation) |
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