Program

Over the four days, 136,400 people from 25 countries attended.

Thank you for visiting us.

Overview

Date

October 2025th (Thursday) to 10th (Sunday), 23

Time

10:00-16:00 *Only on the 23rd (Thurs) 12:00-16:00

Place

Shizuoka Prefectural Convention Arts Center "Granship" (2-3-1 Higashi Shizuoka, Suruga Ward, Shizuoka City, Shizuoka Prefecture)  

◎Free admission　*Some programs require a fee

◎No entry registration required

Program

World O-CHA Market

We will exhibit and sell various teas, tea utensils, and other tea-related products.

live commerce 

We will be conducting a live commerce event to introduce and sell tea-related products through live streaming. 

Marunomi Shizuoka

The producers themselves will serve and explain the unique "100 Selected Teas from the Mountains of Fuji" made in Shizuoka Prefecture.

Tasting Festival

We will gather together some of the finest teas selected by agricultural management experts and hold a taste comparison.

Japanese Tea Award/Nihoncha Brewers Championship

There will be a judging panel to decide the "Japanese Tea Grand Prize" and a competition to compete in tea-making techniques.

world tea party

This is a participatory tea ceremony where you can learn and experience history and culture from Japan and abroad through tea.

Fujinokuni Tea Ceremony

We will be holding tea ceremony experiences using various schools from the Shizuoka Prefecture Tea Ceremony Federation.

Enjoy a tea ceremony using famous teas from Shizuoka City

Try your hand at the traditional tea competition "Tea Battle," where you compare the taste and aroma of several teas and guess their origins. Available

Street teahouses around the world

We recreate street teahouses overseas, allowing you to enjoy tea from all over the world using the same tea utensils as those used in the local areas.

SweeTEA pairing

You can experience pairing the winning sweets with tea.

Industrial, cultural and academic seminars

This is a program in which tea lovers and tea industry-related organizations from Japan and abroad will each hold seminars on tea.

Tea Academic Research Society 40th Anniversary Symposium

The lecture will be titled "Tea Research: Nurturing It for the Future" and will cover the 40-year history of the Tea Academic Research Society and research into the efficacy of tea.

Shizuoka Tea Branding Project Talk Session

A talk session will be held on the Shizuoka Tea Branding Project.

Agricultural Heritage Seminar

Agricultural heritage seminar will be held. 

Shizuoka Tea Cultivation Research Group for Expanding Exports

In order to promote the expansion of Shizuoka tea exports, we will hold a study group to learn about soil cultivation methods that lead to improved quality and yields, as well as overseas trends.

ChaOI Business Forum

We will hold a startup pitch event and information exchange/networking event to create new tea businesses and promote industry-academia-government collaboration.

Matcha and Health Research Symposium

The lecture will introduce the health benefits of tea in everyday life and share the latest research findings.

Tea and Wellness

We hold workshops and seminars that provide a gentle approach to the mind and body.

Introducing high school and university student activities "Aoharu x O-CHA Project"

High school and university students will give research presentations and hold workshops on tea.

Future Tea Industry and Organic Tea Research Association Symposium

We will examine the current status and challenges of developing organic tea cultivation techniques.

World Green Tea Conference 2025

Representatives of tea societies active both in Japan and overseas will report on the latest information on global green tea distribution and discuss future prospects.

 Cha-1 Grand Prix

This is a competition to determine the best tea kids in Japan, with elementary and junior high school students competing in preliminary rounds.

World Green Tea Contest 2025

We will exhibit the winning teas from the World Green Tea Contest 2025.

[Simultaneous Event] SOUND OF "World Tea Festival 2025" POP MUSIC

Idols from the official promotional ambassadors, the Shizuoka Tea Promotion Squad, will also be making appearances to liven up the Tea Festival.

Shizuoka Tea Scenery Photo Contest

A photo contest will be held with the theme of "Breathtaking Scenery of Shizuoka Tea," with the aim of discovering the charm of the diverse landscapes associated with Shizuoka tea and promoting them both domestically and internationally through the Tea Festival.

Sponsored Programs

We will hold sponsored events that showcase the appeal of tea and are attended by many people, organized by cities and towns in Shizuoka Prefecture, tea industry-related organizations, private companies, and private groups.